Google Ads & Tracking Specialist

Google Ads + Tracking

Ads That Convert.
Tracking That's Accurate.

Mintu Ray Google Ads & Tracking Specialist

★★★★★

300+ Projects

300% ↑

Ad Revenue Growth

35% ↓

Lower Ad Cost

4:1 ↑

Average ROAS

2.7X ↑

Return on Investment

Trusted by 50+ Clients

What You Get — Ads + Tracking

Full stack setup — nothing missed

Google Ads

Smart Campaign Strategy

Intent-based keywords + audience segmentation

Enhanced Conversion Tracking

Value-based bidding + offline conversion import

Full Remarketing Funnel

TOFU, MOFU, BOFU — no warm lead left behind

Tracking Setup

GA4 + GTM Full Implementation

Clean event schema + DataLayer documentation

Meta CAPI + Server-Side GTM

EMQ 7.0+ deduplication, privacy-safe

Cross-Domain & Cross-Device Tracking

Full user journey visibility across platforms

Offline Conversion Setup for Ads

CRM → ad platform lead data sync

BigQuery + Looker Studio Dashboard

Custom reports that answer real business questions

TikTok Pixel + Events API

Server-side TikTok tracking with deduplication

Snapchat Conversions API

First-party event matching for Snap Ads

Microsoft / Bing Ads Tracking

UET tag + conversion goals + enhanced matching

Google Ads Management

Bad Ads Management vs. Smart Campaigns

Most businesses burn ad budget on campaigns that aren't optimised. Here's what changes when I manage your Google Ads.

❌ Without Expert Management

✗Bidding on broad keywords that drain budget fast

✗No conversion tracking — optimising on guesswork

✗Single generic ad copy for all audiences

✗No remarketing — losing warm leads forever

✗ROAS under 2x — spending more than earning

✗No negative keywords — irrelevant clicks wasting budget

✅ With My Google Ads Setup

✓Intent-based keyword strategy — buy-ready audiences only

✓Enhanced conversions + value-based smart bidding

✓Segmented ad groups with tested copy per audience

✓Full remarketing funnel — TOFU, MOFU, BOFU

✓Target 4:1+ ROAS with data-driven optimisation

✓Negative keyword lists + search term audits weekly

Why Hire a Specialist

DIY Tracking vs. Expert Setup

Most businesses waste ad spend because their tracking is broken. Here's the difference a proper setup makes.

❌ Without Expert Tracking

✗GA4 fires duplicate events or tracks wrong data

✗Meta Pixel misses 40–60% of conversions

✗Ad campaigns optimising on broken signals

✗No visibility into cross-device user journeys

✗GTM container is messy — no naming convention

✗Zero offline conversion data flowing back to ads

✅ With My Setup

✓Clean GA4 schema with proper event taxonomy

✓Meta CAPI + Pixel deduplication (EMQ 6.5–9+)

✓Server-side GTM for accuracy & privacy compliance

✓Cross-domain & cross-device tracking configured

✓Structured DataLayer with full documentation

✓Offline + enhanced conversions for Google & Meta

Client Reviews

Before You Book a Call

Here's what my clients say about working with me.

Google Ads

★★★★★

Before working with Mintu, we were spending $4,000/month on Google Ads with almost no visibility into what was converting. He rebuilt our entire campaign structure, fixed conversion tracking, and implemented value-based bidding. Within 6 weeks our ROAS jumped from 1.8x to 4.3x and cost per lead dropped 38%.

4.3x

ROAS

-38%

Cost/Lead

6wk

Results

David K.

E-commerce Founder · UK

1:04

Watch Live Work

Real Tracking Setup Walkthrough

Watch a complete GTM, GA4 & Meta CAPI implementation from scratch — step by step, nothing hidden.

Tracking Setup

★★★★★

Our tracking was a complete mess — duplicate events, missing conversions, GA4 firing wrong data. Mintu found 7 critical errors including a CAPI deduplication issue causing inflated Meta conversions. After his fixes, Meta EMQ went from 4.1 to 8.7 and Google Ads ROAS improved 34%.

8.7

EMQ Score

+34%

ROAS

Errors Fixed

James R.

Dental Practice · Australia

See All Reviews

Google Ads Management

Run Ads That Actually Convert

I manage your entire Google Ads account — from strategy to optimisation — so you get more leads and sales without wasting budget.

Campaign Strategy

Intent-based keywords, audience segmentation, ad copy testing, and smart bidding setup.

ROAS Optimisation

Value-based bidding, negative keyword audits, search term reviews, and performance max management.

Remarketing Funnels

Full TOFU → MOFU → BOFU funnel — dynamic remarketing, customer match, lookalike audiences.

Let's Audit Your Campaign

Core Expertise

What I Specialize In

GA4 & GTM Implementation

Custom event schemas, enhanced measurement, DataLayer pushes, cross-domain tracking, debug & QA via GA4 DebugView and Tag Assistant.

Server-Side GTM & CAPI

Move tracking server-side for accuracy, speed, and cookieless resilience. Meta CAPI + Pixel deduplication with advanced event matching quality.

Conversion Tracking Audit & Fixes

Full audit of GTM containers, GA4 properties, and ad pixels. Find duplicate events, missing conversions, DataLayer gaps, and attribution errors.

Multi-Platform Ads Tracking

Full pixel + server-side API setup for all major platforms — Google, Meta, TikTok, Snapchat, Microsoft/Bing, Pinterest. Deduplication and event matching across every channel.

Consent Mode v2 Setup

Google Consent Mode v2 implementation with CMP integration, behavioural modelling, and cookieless conversion recovery — fully GDPR & EU compliance ready.

Cross-Domain Tracking

Seamless user journey tracking across multiple domains and subdomains — GA4 cross-domain config, GTM linker setup, and session continuity for accurate attribution.

Facebook Sales Funnel Integration

Connect Facebook Lead Ads to your CRM (Zoho, HubSpot), sync qualified lead data back to Meta Ads for lookalike audiences, and automate lead-to-campaign data flow for smarter optimisation.

CRM & 3rd Party Integration

Connect Zoho CRM, HubSpot, Calendly, Salesforce Commerce Cloud with GA4 and ad platforms via Make.com, webhooks, and GTM templates.

BigQuery & Looker Studio

GA4 → BigQuery export, custom SQL reports, Looker Studio dashboards that answer your real business questions — not just pretty charts.

300+ Tracking Projects

Happy Clients

100+ Ads Clients

Book a Free Call

Book a 1:1 Call With Me & Stop Wasting Ad Spend

No sales pitch. Just real insights — takes 30 minutes.

Mintu Ray

Google Ads & Tracking Specialist

Online — Ready to chat

Free Consultation

30-Minute
Strategy Call

30 minutes · No commitment

Video link sent on confirmation

On this call you'll discover:

Where you're losing conversions

Why your ads are wasting budget

How to fix & scale profitably

★★★★★

300+ Projects · 5.0 Rating

100% Free

No credit card needed

Scroll right on mobile to see the calendar

Google Ads Management

How I Manage Your Campaigns

HIGH

MED

HIGH

STRATEGY READY ✓

Research & Strategy

Keyword research, competitor analysis, audience mapping, and full campaign strategy before spending a single penny.

CAMPAIGN

Ad Group 1 — Brand

Ad Group 2 — Intent

CAMPAIGN LIVE

Campaign Build

Structured ad groups, tightly themed keywords, compelling ad copy, extensions, and conversion tracking wired up.

4.1x

Week 1

ROAS ↑ 4.1x

Optimisation

Weekly bid adjustments, search term audits, A/B ad testing, negative keywords, and ROAS-focused scaling.

ROAS

4.1x ↑

Conv.

+38% ↑

CPA

-22% ↓

CTR

+15% ↑

MONTHLY REPORT SENT ✓

Reporting

Clear monthly reports with ROAS, CPA, CTR, conversion data — and a plan for the next month.

Tracking Setup Process

How I Set Up Your Tracking

CLIENT

MINTU

GOALS IDENTIFIED

Discovery Call

We discuss your goals, current setup, and exactly what needs to be tracked and measured.

GTM AUDIT REPORT

ERR

WARN

PLAN READY ✓

Audit & Plan

I audit your existing tracking and send a detailed implementation plan for your approval before starting.

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GA4 EVENT VERIFIED LIVE

Implementation

Clean, structured setup with QA testing at every step. Every event is verified in real time before handoff.

DELIVERED

POST-DELIVERY SUPPORT

Handoff & Support

Full documentation + Loom walkthrough video. Post-delivery support included with every project.

Wall of Love

What Clients Say

300+ Tracking Projects

Happy Clients

100+ Ads Clients

★★★★★

Google Ads

Mintu restructured our entire Google Ads account, implemented enhanced conversions, and set up value-based bidding. Our ROAS jumped from 1.9x to 4.1x in just 5 weeks and cost per lead dropped 41%. Best investment we've made in our ads this year.

4.1x

ROAS

-41%

Cost/Lead

Marcus L.

E-commerce Director · Germany

★★★★★

Server-Side GTM

Incredibly detailed work. He set up our server-side GTM, connected Zoho CRM, and documented everything clearly. Communication was professional and responsive throughout the entire project. I'll hire him again for sure.

Sarah M.

Marketing Director · US

1:04

Watch Live Work

Real Tracking Setup Walkthrough

Watch a complete GTM, GA4 & Meta CAPI implementation from scratch — step by step.

★★★★★

Meta CAPI

Best tracking specialist I've ever worked with. Mintu set up our full Meta CAPI integration via Make.com with proper SHA256 hashing and deduplication. Event quality score is now 9.2. Highly recommend him to any agency!

Anna B.

Digital Agency Owner · Canada

1:04

Watch Live Work

Real Tracking Setup Walkthrough

Watch a complete GTM, GA4 & Meta CAPI implementation from scratch — step by step.

★★★★★

Tracking Setup

Mintu set up our full GA4 + GTM tracking from scratch, including a BigQuery export and custom Looker Studio dashboard. For the first time we can actually see which campaigns are driving real revenue. The reports answer actual business questions — not just vanity metrics. Game changer.

Linda P.

Head of Growth · Singapore

★★★★★

Google Ads

Mintu restructured our entire Google Ads account and implemented enhanced conversions. We saw a 28% reduction in cost per acquisition in the first month. His knowledge of tracking and bidding strategies is exceptional — truly a specialist.

Marcus L.

E-commerce Director · Germany

★★★★★

Consent Mode v2

Mintu helped us become fully GDPR compliant with Consent Mode v2. He implemented the CMP integration, set up behavioural modelling, and recovered 22% of previously lost conversions through cookieless tracking. Outstanding technical knowledge.

Sophie D.

Head of Marketing · France

★★★★★

CRM Integration

Mintu connected our HubSpot CRM to GA4 and Google Ads offline conversions via Make.com. Now we can see the full journey from ad click to closed deal. Our campaigns are finally optimising on real revenue data, not just form fills. Game changer.

Tom H.

Law Firm Owner · United States

Verified Upwork Reviews

You're Losing 40% of Conversions Because of Broken Tracking & Wasted Ad Spend.
I Fix Both.

Get Your Free Tracking Audit

Ads That Convert.
Tracking That's Accurate.

Bad Ads Management vs. Smart Campaigns

❌ Without Expert Management

✅ With My Google Ads Setup

DIY Tracking vs. Expert Setup

❌ Without Expert Tracking

✅ With My Setup

Before You Book a Call

Run Ads That Actually Convert

What I Specialize In

GA4 & GTM Implementation

Server-Side GTM & CAPI

Conversion Tracking Audit & Fixes

Multi-Platform Ads Tracking

Consent Mode v2 Setup

Cross-Domain Tracking

Facebook Sales Funnel Integration

CRM & 3rd Party Integration

BigQuery & Looker Studio

Book a 1:1 Call With Me & Stop Wasting Ad Spend

How I Manage Your Campaigns

Research & Strategy

Campaign Build

Optimisation

Reporting

How I Set Up Your Tracking

Discovery Call

Audit & Plan

Implementation

Handoff & Support

What Clients Say

Book a Session or Send a Message

You're Losing 40% of Conversions Because of Broken Tracking & Wasted Ad Spend.I Fix Both.

Get Your Free Tracking Audit

Ads That Convert. Tracking That's Accurate.

Bad Ads Management vs. Smart Campaigns

❌ Without Expert Management

✅ With My Google Ads Setup

DIY Tracking vs. Expert Setup

❌ Without Expert Tracking

✅ With My Setup

Before You Book a Call

Run Ads That Actually Convert

What I Specialize In

GA4 & GTM Implementation

Server-Side GTM & CAPI

Conversion Tracking Audit & Fixes

Multi-Platform Ads Tracking

Consent Mode v2 Setup

Cross-Domain Tracking

Facebook Sales Funnel Integration

CRM & 3rd Party Integration

BigQuery & Looker Studio

Book a 1:1 Call With Me & Stop Wasting Ad Spend

How I Manage Your Campaigns

Research & Strategy

Campaign Build

Optimisation

Reporting

How I Set Up Your Tracking

Discovery Call

Audit & Plan

Implementation

Handoff & Support

What Clients Say

Book a Session or Send a Message

You're Losing 40% of Conversions Because of Broken Tracking & Wasted Ad Spend.
I Fix Both.

Ads That Convert.
Tracking That's Accurate.